How to Improve APP Retention Rate?

The sole purpose of business is to create and retain customers

Our APP marketers are always better at getting more and more people to use our products and become our users. But how do you keep them when you have them? It may not be hard for a new app to attract hundreds of millions of users. But it’s never easy to keep these users and increase the number of users to 100 million.
Although users retention needs us to spend a long time to complete the work, we can still take some measures to improve it in the short term and can improve user activity, such as some marketing activities or according to the user’s usage of history to their push precise related news. This is a good way to interact with the users to let them participate, users can be obtained from these activities and news to get more valuable things. Therefore, the app retention rate will be increased.

4 Effective Strategies to Improve the Engagement of APP Users

The definition of user engagement varies from product to product

For example, for a bookkeeping app, an effective user should be logged in every day to add his new income or spending. For an operator’s app, an effective user may be logging in once a month, charging a fee, or ordering additional traffic packets. Therefore, user engagement has no uniform quantifiable definition standard, but it is possible to form the standard of vertical industry. For Banks, for example, start times the average of 1.7 times the user is a reasonable value (the value come from Cobub’s long-term observations, Cobub is a domestic open source mobile application of statistical analysis tools).
Engagement is not like page views (PV), visitors (UV), users pay or conversion rate these indicators as easy to measure, not a data statistical analysis tools to directly reflect product user engagement. However, ignoring user engagement is very dangerous.